Business reporting tools play a key role in the success of today’s leaders. CFOs, CTOs and business managers need reliable data to make quick and confident decisions. Both Excel and Power BI have become standard choices for reporting, but they serve the needs of organisations in different ways. Excel is a familiar favourite for quick…

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We’ve all been there – scrolling through a website when the same ad pops up for the fifth time in an hour. Your brain automatically tunes it out, and what was once eye-catching becomes virtually invisible. This phenomenon, known as ad fatigue, is the silent killer of many Google Ads campaigns. We recently talked with…

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Designing is a tricky business, especially when you’re tasked with keeping the client happy while also sticking to design principles that actually work. It’s like walking a tightrope—one wrong step and you might end up with a project that doesn’t quite hit the mark on either side. On the one hand, clients usually come to…

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When it comes to building an online store in 2024, two names stand out: Shopify and WordPress (paired with WooCommerce for e-commerce). To dive deeper into this comparison, we at LatchWebDesign had the opportunity to sit down with Pitch Black, an experienced Shopify expert, to discuss how Shopify stacks up against WordPress/WooCommerce. Our goal? To…

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1. Introduction Overview of WooCommerce WooCommerce is one of the most popular e-commerce platforms out there, and for good reason. It’s flexible, highly customisable, and built on WordPress, making it accessible to a wide range of users. Whether you’re running a small online shop or a large-scale operation, WooCommerce can be tailored to fit your…

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The world of front-end development is always changing, with new trends and technologies popping up almost daily. Staying ahead of the curve isn’t just a good idea—it’s a must if you want to keep your skills relevant. In this article, we’re diving into some of the hottest front-end development trends of 2024, covering everything from…

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Have you ever felt frustrated by the clunky experience of traditional page reloads in WordPress? Every time a user interacts with a page element, the entire page refreshes, creating a disjointed and sluggish experience. This is where AJAX (Asynchronous JavaScript and XML) comes in as a game-changer. AJAX allows for dynamic content updates in WordPress,…

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Pinterest has updated its Acceptable Use Policy and this is going to directly impact how you present your business on Pinterest. Pinterest’s ultimate goal is to make the site a place where users come for inspiration and share their thoughts and ideas. Here are the key points: 1. Paying Pinners The biggest change to Pinterest’s…

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There are many aspects a business faces when it launches new operations. Financial balance, overall production, customer satisfaction, employee training, and time-frame are common factors typical to investing in digital marketing. If you want your brand to gain a successful marketing scheme, it has to make a goal that can lead to a top place…

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Web development is an indispensable factor in ensuring the success of brands online. It is an entry point of your business that tends to grow on a global scale. The ever-changing nature of web development, marketing trends and tactics flow with it. To stay ahead amongst other vicious players online, it is necessary to give…

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You would be forgiven for thinking that Remarketing and Retargeting is the next big thing, everybody is talking about it but what does it really mean? Let’s be really honest, you are already seeing this working in your everyday online activities, no doubt you have searched for a product and then like magic the same…

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